OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Banksy Artwork Appears on Old Billboard
The sixth Banksy artwork in a week appeared on an empty, distressed billboard in north-west London on Saturday. The street artist posted a photo of the design on his Instagram account without any caption.
DOOH Advertising Market to Top $84B by 2033
The global DOOH market is expected to grow from $15.35B in 2023 to $84.24B by 2033, according to a report published by The Brainy Insights. North America has emerged as the largest market for the global DOOH advertising market, with a 34.89% share of the market revenue in 2023.
Billboards Feature Missing Minnesotans
The Minnesota Missing and Murdered Indigenous Relatives Office has selected 8 cases of long-term missing people to highlight on billboards around the Twin Cities.