OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
The Attention OOH-lympics
People are hungry for unique, shareable experiences that make them feel part of a brand’s story, so whether it’s through special builds, interactive digital displays, or clever use of data-driven messaging, OOH is well placed to deliver the kind of one-off, entertaining encounters that stop people in their tracks.
What’s Next for OOH
Kevin Bartanian, Founder and CEO of KEVANI, shares his insights on the latest OOH trends, from hyperlocal and tech integrations to the resurgence of murals and more sophisticated AR.
DPAA Opens Registration For Annual Global Summit
Registration is now open for the DPAA’s annual Global Summit in NYC on October 15th. Fireside chats with General Motors, Danone, IPG, Omnicom, and others to be announced.
Vistar Media Launches in Brazil
Vistar Media has announced its official expansion into Brazil to simplify programmatic DOOH campaigns for advertisers and media owners in the country. Vistar’s programmatic DOOH technology solutions are currently available in Mexico and Brazil, with plans to expand to Argentina, Chile, Colombia, and Peru later this year.