OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Walmart Is Pitching In-Store Ads to New Brands
Walmart Connect, Walmart’s advertising arm, will start selling in-store ads to brands that don’t sell products in Walmart stores such as financial companies, auto brands, and QSRs.
DPAA Digs into DOOH Trends & Outlook
According to DPAA’s latest study on the state of the marketplace, eight in 10 respondents will recommend DOOH to be part of their media plans over the next 12 months, with 96% of marketers and agencies planning to increase or maintain spending.
Swiss Town Banned Billboards
Vernier, a suburb close to Geneva, has become the first Swiss municipality to banish commercial advertising from its streets. The decision clears a path for a series of larger Swiss cities like Zurich and Bern that have similar proposals in the works.