OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Nike Takes Over Centre Pompidou in Paris
The Centre Pompidou’s façade in Paris is getting a digital makeover for the upcoming Olympics as part of Nike’s Art of Victory exhibit, which will run July 24 to August 11.
Pizza Hut Becomes ‘Official Sponsor’ of Dominoes
Pizza Hut UK has humorously unveiled itself as ‘The Official Sponsor of Dominoes’ in a tongue-in-cheek campaign created in partnership with Iris Worldwide. To demonstrate that Dominoes players love Pizza Hut, the brand has collaborated with the Brixton Immortals Domino Club to film players eating their pizza.
.@pizzahutuk announced as ‘the official sponsor of Dominoes’ in playful new campaign by Iris. https://t.co/rxxQ0gtfi7 pic.twitter.com/trPMWmYAAk
— Little Black Book (@LBBOnline) July 15, 2024
Audible Claims Biggest AR Campaign To-Date
Amazon’s Audible is launching what it claims to be the world’s biggest augmented reality campaign to date, running on DOOH screens worldwide, including NYC’s Times Square, Washington DC’s National Harbor, and London’s Meridian Steps.
Source: More About Advertising
Controversial Call to Ban Junk Food Billboards
The Cancer Council Victoria wants junk food advertising banned from new Melbourne Metro Tunnel stations to protect young passengers from obesity.