OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
LG’s New OOH Campaign for the Bald Eagle
LG’s latest OOH campaign – the LG Endangered Species Series – features a 3D anamorphic billboard in Times Square. The campaign, set to run throughout 2024, aims to spotlight the world’s most vulnerable and endangered species, emphasizing the importance of protecting both endangered and recovered species.
The Sphere Marks 4th with Drones & Digital Art
The Las Vegas Sphere marked the Fourth of July holiday with a fleet of 500+ drones simulating fireworks, digital art, and XO Audio (where music was synchronized to the digital display of the Sphere’s outer surface.
Study Explores Link Between OOH & Online Sales
GroupM research, tailored for retail and fast-moving consumer goods brands, reveals that for every £3 spent in-store due to OOH exposure, £2 is spent online.
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