OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
OOH Ad Spending’s Share is Slipping
Moderate growth won’t be enough for OOH to maintain its relatively small share of the total US ad market, which will drop from 2.4% this year to 2.0% in 2028.
Vistar Media Launches Political Inventory Packages
Vistar Media has launch a new political inventory targeting solution, providing marketers with the ability to easily activate campaigns across the DOOH screens for political messages. These pre-packaged deals help navigate the restrictions placed on political ads so campaigns can go live seamlessly, safely and at scale.
Walmart Canada Tests Reviews on Smartshelves
Walmart Canadian is testing LCD ribbon displays in the crackers section of the grocery department, displaying product reviews along with digital price tags.
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