OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
MAGNA Expects OOH Ad Revenue to Grow 7% in 2024
The summer edition of MAGNA’s “Global Ad Forecast” predicts that global media owners’ advertising revenues will grow 10% this year to $927B. OOH media continues to show significant organic growth (+7% to $35 billion) driven by additional screen units generating DOOH growth (+12%, reaching almost 40% of global OOH ad sales), and by omnichannel programmatic spending.
Read the full story in Campaign Brief.
Sphere Hosts HP Event
The Las Vegas Sphere in Las Vegas hosted its first corporate event this week: a keynote presentation for Hewlett Packard Enterprise.
McDonald’s to End AI Drive-thru Test with IBM
McDonald’s will end a test run of its AI drive-thru technology partnership with IBM to explore voice ordering solutions more broadly. The global AI partnership began in 2021.
Controversial Trump Billboard in Miami
A roadside billboard in Miami that draws comparisons between Donald Trump and dictators like Fidel Castro has caused mixed reactions.
Controversy in Miami-Dade! A new billboard in South Florida compares former President Donald Trump to the late Cuban leader Fidel Castro, and some residents feel strongly about the visual. Here’s what to know: https://t.co/neQ3ww0Jt5 pic.twitter.com/7VuiZmcDd2
— NBC 6 South Florida (@nbc6) June 18, 2024
Read the full story in Miami Herald.
Times Square Billboards Attack AOC
Job Creators Network, a Texas-based conservative small business advocacy group, is getting behind former Wall Street investor Marty Dolan, Rep. Alexandria Ocasio-Cortez’s Democratic primary opponent, spending $100K in promotional media attacking AOC, including billboards in Times Square.
Read the full story in NY Post.
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