OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Costco has joined rivals Target and Walmart with the roll out of its own retail media network. Currently in beta, the network will rely on loyalty data from its 74.5 million members.
Read the full story in Internet Retailing.
United Airlines Launches Media Platform for Seat-Back Screens
United Airlines has launched a media platform, Kinective Media, to serve travelers personalized ads on seat-back screens and in its app, as it seeks to leverage customer data. They’re already working with Norwegian Cruise Line, Macy’s, IHG Hotels & Resorts, TelevisaUnivision, and JPMorgan Chase.
OUTFRONT Sells its Canadian Business to Bell Media
OUTFRONT Media has sold Canadian business to Bell Media for C$410M. The move allows OUTFRONT to lower its financial leverage and focus solely on managing its fully domestic business in the US.
Read the full story in Yahoo!finance.
Bell Media Ordered to Sell Hundreds of Billboards
Canada’s Competition Bureau has ordered Bell Media to sell 669 outdoor advertising displays, including billboards and transit displays, across Ontario and Quebec, in order to merge with Outedge Media Canada LP.
Read the full story in OOH Today
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