OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Controversial Billboard Outside UC Berkeley Graduation
Pro-Israel group Accuracy in Media put up a mobile billboard Friday morning outside UC Berkeley’s law school graduation, publicly identifying eight UC Berkeley law students who are said to have signed a proclamation banning speakers that support the state of Israel.
Ocean Outdoor Becomes Official Supplier to London Fashion Week
Ocean Outdoor has been appointed Official Out of Home Supplier to London Fashion Week (LFW) in a three-year agreement with the British Fashion Council (BFC). Ocean will be a major platform for LFW content and develop incentives and benefits for existing and new BFC partners through additional inventory and brand-new formats.
Read the full story on adobo magazine.
Homebase’s Fresh Take on Contextual Relevance
British home improvement retailer and garden center Homebase has launched an innovative OOH campaign that features different creative depending on whether the billboard is north- or south-facing, illustrating the best plants for each direction.
Read the full story in Marketing Beat.
Beta Platform Designed to Improve OOH Design
Super Optimal is looking for organizations in the OOH ecosystem to beta test their new self-service platform, which uses machine learning models to analyze OOH creative and provide actionable insights on how to optimize the design – all within seconds.
Read the full story on LinkedIn.
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