OOH News You Oughta Know Today (2/8)

OOH News You Oughta Know Today 

A roundup of the latest industry headlines that should be on your radar.

Breaking Through the Clutter on Game Day

While advertising during the Super Bowl may cost a pretty penny, there’s another way for marketers to capture attention and buzz around the Big Game: in the streets of the host city and in surrounding communities across the country.

Vistar’s Leslie Lee spells out how to stand out using OOH on Game Day.

Read the full story in Advertising Week.

TikTok Partners With LinkNYC

Intersection recently announced a partnership between TikTok and LinkNYC that will bring TikTok’s ‘Out of Phone’ campaign to every street corner of NYC through LinkNYC’s extensive network. According to Vertical Impression, integrating OOH campaigns with paid social media is proven to achieve over 55% greater effectiveness compared to single-channel strategies.

Read the full story on Yahoo Finance.

Snapchat Launches ‘Social Media Antidote’ Campaign as It Culls 10% of Staff

Snapchat has launched a new campaign, featuring bold OOH placements across the country that focus on how it is different from other social media outlets.

Unfortunately, news emerged at the same time that the company is making 10% of its workforce redundant, which will see around 530 employees lose their jobs.

Read the full story in Marketing Beat.

Blis Partners With Place Exchange

Blis, the integrated planning, buying and measurement platform, has partnered with Place Exchange to expand the global DOOH premium inventory in the Blis platform. The partnership is unique because it leverages Blis’ Audience Explorer tool to layer other data signals, including clients’ first-party data, to inform fully integrated DOOH planning and buying that is part of a broader omnichannel media plan.

Read the full story on PRNewswire.

Nielsen Expands OOH Viewing Measure

Nielsen is expanding OOH measurement coverage this year to represent 100% of U.S. TV households, up from 65%, which will boost overall viewing metrics. OOH viewing — which comes from airports, hotels, bars, and restaurants — is particularly important when it comes to live sports viewing.

Read the full story on MediaPost.