OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Billboards Help Snag Fugitive
The Tennessee Bureau of Investigation used Lamar billboards to successfully apprehend a dangerous fugitive, ending an extensive manhunt across the region.
OUTFRONT Funds Billboards Promoting San Diego Politicians
Billboards promoting the re-election campaigns of San Diego City Council member Stephen Whitburn and Mayor Todd Gloria were funded by the billboard company itself: Outfront Media. Gloria’s billboards cost $24,820 and Whitburn’s cost $15,800, per Outfront’s disclosures, which state that the billboards would remain until Election Day on March 5.
Interestingly: Whitburn’s billboard is at Midway Drive and West Point Loma Boulevard — not in Whitburn’s district.
Luxury Brands Spending More With OOH
Luxury brands are increasingly turning to OOH in their media plans, according to outdoor media owners and specialist agencies.
“(OOH) allows us to add stature and ‘brand magic’ to plans, as well as proximity targeting for key retail periods,” said Gayle Noah, UK and Ireland media director at L’Oréal. “We love the new standout formats being brought to the UK and have run some incredible recent executions.”
Read the full story in The Media Leader.
The State of Static Out-of-Home Report
In an era of digital transformation, static OOH still counts for approximately 70% of inventory, according to Broadsign, which recently explored the trends impacting the format by surveying 60+ media owners and 125+ OOH professionals across the globe.
Read Broadsign’s State of Static Out-of-Home Advertising Report.