Mysterious billboards taking shots at Charles Barkley
OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Galveston Fires Back at Charles Barkley
Mysterious billboards taking shots at Charles Barkley have sprung up around Galveston, Texas, after Barkley proposed the city as an alternate vacation destination to Cancun for teams after uninspired playoff efforts, saying “We’re not even gonna send them to Cancun. We’re gonna send them to Galveston with that dirty-a—water.”
The billboard messages include “Hey Charles, our water is cleaner than your golf swing” and “Hey Charles, come on down—the water’s fine!”
Read the full story on Sports Insider.
LMAO: Galveston claps back at Charles Barkley with a legendary billboard.
😂😂😂
(@TMZ_Sports) pic.twitter.com/L0RclGoNGs
— ML Basketball (@_MLBasketball) May 2, 2024
DNC Uses Billboards Near Trump Rallies to Attack Him on Abortion
The DNC put up two billboards in Wisconsin and one in Michigan near the sites of former Pres. Trump’s rallies last week. The billboards will feature the text: “Trump: ‘I was able to kill Roe v. Wade.’ And he won’t stop until abortion is banned nationwide. Including Wisconsin,” with Michigan swapped for the local billboards there.
Field notes: For OOH advertising, AI has its moment
SmartBrief’s Michael Domingo shares his observations from OAAA’s OOH Media Conference in Carlsbad, California, last week: “The event offered evidence that AI is more about practicality and efficiency in the face of an advertising market that is veering more into digital at a pace much faster than what mere humans can handle.”
Read the full story on Smart Brief.
New Billboards in Alabama Teach the “A,B,C’s” of Safe Sleep for Infants
The Alabama Department of Public Health (ADPH) recently launched a billboard campaign across north Alabama aimed at decreasing infant morbidity and mortality. The billboards feature the A,B,C’s of Safe Sleep: They should sleep Alone, on their Back, and in a Crib.
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