OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Camila Cabello Taps LA Billboards to Tease New Album
Billboards featuring Camila Cabello have been popping up around LA, seemingly teasing a new album. The singer and the billboard are featured on a newly-created Instagram account @CXOXO.
CXOXO pic.twitter.com/vXVXNYBPBl
— S| Loves Camila💐🎀 (@euphoric305) April 16, 2024
Read the full story in Glitter Magazine.
2024’s Best Billboards So Far
From the McDonald’s billboards that we’re lovin’, to Dulux Heritage’s high-brow literary efforts and the interactive pilot billboards from easyJet – Marketing Beat highlights seven bold and brilliant OOH creatives from 2024 so far.
Read the full story on Marketing Beat.
‘JewBelong’ Billboards in Boise
The Idaho Israel Alliance partnered with nonprofit JewBelong to put up three billboards around Boise in response to the rise of antisemitism across the US. The billboards will stay up through May 12th.
Navigating the Political Storm with OOH
As the political storm intensifies on TV, Clear Channel’s Bob McCuin spells out why media buyers will set their sights on OOH. The medium, particularly digital billboards, is a gateway for those seeking flexibility, contextual relevance, and the ability to cut through the political noise. By planning ahead and embracing the agility of OOH, media buyers can ensure their fall campaigns not only weather the storm but thrive in its midst.
Read the full story in The Drum.
Mega-Billboards in Miami Put on Hold
Miami is moving forward with a 270-day moratorium to halt all new applications for outdoor advertising signs as commissioners continue to debate details of a new ordinance. The topic will be discussed again April 25.
Read the full story in Miami Today News.
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Great to see new artists realizing the value of OOH. I think you are seeing this similar sentiment in Times Square with new startups and companies but not in general OOH. As OOH measurement improves and we make campaign activation more accessible (cheaper too) we can continue to see this trend. Great post, Brent!
Measurement, accessibility and addressability good points @ZaneHengpserger will drive greater perceived value and activity. Thank you for your thoughtful insights!