OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
LA Billboard Celebrates Black Artists on Beyonce’s ‘Cowboy Carter”
Spotify launched a billboard in LA last week to celebrate the Black artists featured on the Cowboy Carter album, noting that all the artists have seen a significant bump in streams since the album came out.
Spotify just launched a billboard in LA honoring all the Black artists on COWBOY CARTER. #COWBOYCARTER pic.twitter.com/V4ekcTZ61S
— Complex Music (@ComplexMusic) April 4, 2024
Read the full story on billboard.
TikTok Includes OOH in New PR Push
TikTok has placed a seven-figure ad buy featuring the hashtag #KeepTikTok, with a large chunk of the buy going towards national and local TV ads. The campaign will also appear in DOOH advertising — like billboards and bus stops — and across social media.
LA Billboard Features K-Pop Girl Group
An LA billboard on the route to Coachella announces that South Korean girl group Le Sserafim will be playing at Coachella.
🚨COACHELLA ARE YOU READY FOR LE SSERAFIM⁉️#LE_SSERAFIM #르세라핌 pic.twitter.com/5c1PA6vbuG
— ʚSSERAFIMERSɞ (@Sserafimers) April 6, 2024
Read the full story on KBizoom.
JCDecaux Looking for New Dublin Bikes Sponsor
JCDecaux will be going to market this month seeking a “strong partner” for the Dublin Bikes Scheme, which has close to 30,000 annual subscribers. The €750,000-a-year contract is currently sponsored by streaming service Now.
Read the full story on Business Post.