OOH in Cohoot—
Lead Wall —8
Chicken Wars —3
Professional Courtesy—ι
Commission Checks —∞
Cohoot is the anonymous forum for media salespeople. Hundreds of sellers gather
on Cohoot’s dedicated #OOH channel to share inside info about advertisers and agencies.
Let’s dive in and discover the hottest topics from last week here…
Which Chicken Will Prevail?
Chicken sandwich wars: they are ON. Cohort writes to ask about McDonald’s placing business for its new fried chicken sandwich, created to compete with the chicken sandwich phenoms at Popeye’s and Chick-fil-A. Check out which U.S. markets McDonald’s is using for its testing ground. Full Thread Here>>>
Is Professional Courtesy Dead? Where is the Respect?
Well, this one’s on fire. “ The majority of us are media professionals. My question is, why do most ad agency agents lack professional courtesy regarding replying to vendors?” No shortage of opinions on this topic. Full Thread Here>>>
Commission Checks Compared
Wondering how often other sales reps are cut commission checks? There seems to be no end to the input on this. Full Thread Here>>>
Lead Wall
Looking for connections at beauty brand L’Oreal? This thread can help. Full Thread Here>>>
The OOH agency of record for CarMax is Posterscope, but it takes a little digging to find the right contact. Thanks, Cohorts! Full Thread Here>>>
Double the info in this post. Sellers looking for contacts at Carnival Cruise Line and Hennessy, (parent companies for Hennessy are LVMH and Diageo), have a look here. Full Thread Here>>>
Those local to New Jersey, find some info on RWJBarnabas Health here. P.S., Its agency is not in New Jersey. Full Thread Here>>>
This is a follow to the search last week for a contact at San Francisco’s Pandora music app. Pandora was bought by SiriusXM, and we have info on the boutique handling Pandora buys. Full Thread Here>>>
Looks like Favor, the delivery service based in Austin, Texas may be doing primarily co-op billboards. One cohort shares client-direct contacts Full Thread Here>>>
The New York Dept. of Transportation buys through Kinetic while other city agencies buy through DOHMH, which one member describes as a tough nut to crack. Full Thread Here>>>
Ranking the Printing Companies
Fellow Cohort @CottageGo has posed an interesting question, asking Who are the best #OOH printing companies in your opinion, and who are the best and most knowledgeable printing sales reps in OOH? Full Thread Here>>>
Your Opinion: Best Vendors for In-Store?
Another Cohort is three weeks into a new OOH job. “We have some in-store programs and I was hoping to avoid shopper marketing teams and try to focus on media budgets but we keep getting pushed there. QUESTION: Who are the best vendors to consider for in-store matched panel testing to measure sales impact?” Thanks for the question, @Artimus19. Full Thread Here>>>
Where Do You Close Deals, Through Strategy or Direct?
From a New OOH static and digital media seller, @Biggiesmalls18: Do you get more deals through strategy teams vs OOH direct? Full Thread Here>>>
Translate True Impact, Please
Anyone familiar with True Impact Media and their platform? A fellow sales rep is asking if Is it worth posting inventory on their site. Full Thread Here>>>
Do You Know?
Anyone familiar with airplane banner companies in the NH area? Looking for the upcoming primaries. Full Thread Here>>>
What’s the latest and greatest swag you’ve seen? Full Thread Here>>>
Want an invite to Cohoot?
Cohoot is currently invite-only, but there are some invites reserved for salespeople working at OOH vendors. If you want to check your eligibility, go to Cohoot.com and see if your work email will unlock one of our reserved invites.
Or contact Bill Board at BillBoard@OOHToday.com and he may provide you with an invite code.