OOH Best Creative Last Week Today
The top 10 OOH creative executions that came to our attention last week
If you’ve seen stellar work out there, we want to know about it. Tag us on LinkedIn or shoot us an email.
1. Blue Apron recently launched its first brand campaign since 2018. | Outfront
2. The Elton John AIDS Foundation partnered with Ogilvy UK & Clear Channel UK to turn DOOH screens into charitable donation points across the UK + Europe, using Elton John’s face as a QR code.
3. The LEGO Group’s recent Jurassic World: Dominion OOH campaign at South Kensington station featured 28 unique designs. | RapportWW
4. Chilly’s is blatantly disregarding the fabled 7-word rule for #WorldRefillDay. And it works.
5. Kylie krashes the Miami airport conveniently near Duty Free. | Altermark, Coty + Sohan Singh
6. Ben & Jerry’s new campaign looks good enough to eat. This bus shelter is full of tricks, featuring a roof made from repurposed material, a scent kit that pumps out that sweet ice-cream smell, a 3D tub & glass bay branding | Mindshare UK Kinetic
8. For the 2022 Indianapolis 500, Mountain Dew utilized OUTFRONT’s special event walls to bring race day to life in the downtown core.
9. Wendy’s paid homage to Camden culture with a punk-style makeover for its launch in the London borough.
10. Michelob Ultra crafts location-specific creative for Detroit spectacular. | Brooklyn Outdoor