OOH Best Creative Last Week Today
The top 10 OOH creative executions that came to our attention last week
Have you seen stellar work out there? Tag us on LinkedIn or shoot us an email.
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1. As the industry touched down for #WorkTruckWeek, DECKED made sure they’re the first thing everyone is talking about. | Lamar Airport Advertising
2. Industrious leveraged dynamic mapping to place specific messaging alongside a map, pinpointing the nearest location with directions to get there. | Quan Media Group, Intersection Co.
3. Princess Peach stained glass by City Eventions and The Super Mario Galaxy banners by OUTFRONT Media at The Shops at Columbus Circle. It’s just one of the many OOH formats Universal Pictures used to promote “The Super Mario Galaxy Movie” – only in theaters on April 1st.
4. Sun Cruiser, keeping it real from Jupiter to Tampa, Florida. | do it outdoors media
5. For their first OOH campaign, Codes Health used an eye chart design to highlight what law firms know better than anyone else: a slow, painful record retrieval process can kill your case.
6. For the launch of “Wednesday” Season 2, Netflix turned a mural into an interactive installation where black tears slowly stain the artwork over time. | CONCRETE CANDY
7. To celebrate National Fragrance Week, BUILDHOLLYWOOD and THG‘s LOOKFANTASTIC took over 1 Quaker Street in Shoreditch, handing out samples of Gucci, Jo Malone London, and Guerlain straight from the billboard.
8. Lolavie by Jennifer Aniston available at ULTA.| Red Star Outdoor
9. Peoples Pension‘s OOH campaign, live on Edinburgh’s busiest shopping streets, is hard to miss. | blowUP media, Talon Bountiful Cow People’s Partnership
10. The Astoria Reddit page was filled with frustration about dog owners not picking up after their dogs, so Council Member Tiffany Cabán took to Intersection Co.’s LinkNYC network to deliver a simple, targetted message: Dog owners of Astoria Queens, PICK UP YOUR DOG’S POOP.
Could you let us know if you’ve seen stellar work out there? Tag us on LinkedIn or shoot us an email.