OOH Best Creative Last Week Today
The top 10 OOH creative executions that came to our attention last week
Have you seen stellar work out there? Tag us on LinkedIn or shoot us an email.
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1. During last week’s Chicago Marathon, HOKA was in prime position with a large format spectacular right on the course. | Branded Cities
2. Meanwhile, Nike chased marathoners throughout the race with relevant, relatable ads. | OUTFRONT
3. And for some reason Colgate-Palmolive got in on the marathon action. | JCDecaux
4. Getaways by Southwest Airlines has debuted at Nashville International Airport – BNA and San Diego International Airport, two of Southwest’s busiest hubs, with a bold, all-digital experience. | Clear Channel Outdoor
5. Stunning creative from Richard Mille at Los Angeles World Airports (it’s worth the click to watch). | JCDecaux
7. The Fourth Wing Looking Glass Bus Experience brought the world of the bestselling fantasy novel to life in NY and LA, featuring interactive stations where fans could take a dragon quiz, customize merch, create themed scents, and take pictures. | Vector Media
8. Rome Odunze is looking over lakefront athletes, active commuters, and football fans just steps from his home turf at Soldier Field. | United Airlines
9. VICTORIA’S SECRET lit up Times Square with a full-site domination at 1604 Broadway, featuring five billboards, including the Pentacular’s four illuminated panels and digital cube, delivering more than 3.6 million weekly impressions. | Heritage Outdoor Media
10. Dove is flipping the script on beauty-centric praise with its new global campaign, “Change the Compliment,” with eye-catching OOH at Toronto’s Sankofa Square and social activations across 25 countries. Timed with the International Day of the Girl, the campaign encourages people to swap “you’re so pretty” for compliments that celebrate traits like creativity, courage, and perseverance. | COMMB
Could you let us know if you’ve seen stellar work out there? Tag us on LinkedIn or shoot us an email.