OOH Best Creative Last Week Today
The top 10 OOH creative executions that came to our attention last week
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2. OOHC, Melody Roberts‘ unconventional approach to advertising a divorce lawyer had an unexpected twist. After only seeing board placement views next to a nondescript building, the POP revealed a different angle: the building was a Baptist church. The context amplifies the impact, making it seem intentional even though it wasn’t.
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4. Through impactful OOH placements, OLLY PBC! is inspiring ways to kickstart your wellness journey with vibrant, eye-catching signage from NYC to San Francisco. | New Tradition, Anchor Trading
5. TOST Beverages tapped Adgile Media Group as they were launching into Whole Foods Market to raise awareness of their case stacks ahead of Dry January. These Whole Foods-optimized branded trucks blanketed NYC and did just that leading up to and through the Dry January holiday.
6. A gigantic 3D wind turbine, symbolizing Iberdrola’s leadership in global wind energy, stands proudly on the corner of the iconic Fernán González – Felipe II intersection in Madrid.
8. Taking advantage of plummeting temps, this Kraft Heinz Soups campaign leveraged programmatic DOOH to activate only when temps dipped below a certain threshold. | Hivestack by Perion Carat UK Posterscope dentsu OOH
9. Delta’s 25 fully wrapped taxis and rideshares stood out at CES while also providing real value. By offering complimentary rides to and from the Las Vegas Convention Center for SkyMiles members, they turned an everyday utility into a moment of brand connection.
10. Channel 4 harnessed the reactive power of #OOH, taking on the fake news and censorship debate regarding the press throughout the UK. | Talon OOH