OOH Best Creative Last Week Today
The top 10 OOH creative executions that came to our attention last week.
If you’ve seen stellar work out there, we want to know about it. Tag us on LinkedIn or shoot us an email.
1. Surreal cereal’s signed some real big ambassadors – sort of. What do you think? Marketing genius or Lame?
2. These new backlit wildposting OOH units, called “Illumicades,” offer an interesting creative canvas for brands to play with. First seen for Babylon and now for this campaign. Only in LA for now.
Then this! The perfect and unfortunate juxtaposition of LA.
3. For International Women’s Day, OPEN Media UK worked with CPB London & Goodstuff to be the exclusive OOH media partner for the ‘Double Standards’ campaign, challenging viewers to ‘change the words, change the narrative’.
4. Silk the Next Milk dominated The Strip with an epic brand awareness campaign. | Kinetic, Spotlight Outdoor Ads
5. Chris Rock’s “Selective Outrage” Netflix special featured on an OUTFRONT PRIME unit.
6. Illuminated extensions can help any traditional billboard pop and stand out at night, as seen on this Live Oak Bank billboard in Wilmington. | Lamar Advertising
8. Doritos UK launched their new partnership with Burger King this week, by literally flame-grilling a 48-sheet billboard.
9. Miley Cyrus pays homage to her roots by reuniting with @disneyplus for the event: “Miley Cyrus ‒ Endless Summer Vacation (Backyard Sessions).” | LinkNYC, Intersection
10. Gillette deployed its one of a kind moving razor creative at Hilal-e-Ahmer. | Kinetic Pakistan, MegaMedia
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