Best of Outdoor for May
The Best of Outdoor is a OMA’s monthly selection of local and international Out of Home (OOH) campaigns to fuel your creativity and inspire your next moment of genius.
FROM VIDEO GAME TO BLOCKBUSTER TV SERIESAmazon Prime Video created attention-grabbing shelter immersions in Melbourne that transport commuters to the post-apocalyptic universe of ‘Fallout’. Amazon Prime Video also completely transformed Sydney’s Wynyard Station; taking over every single cross track panel, 100% share of time on XTrackTV and key digital large format sites, resulting in total station domination to complete the immersive experience.
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PEPSI MAX TITAN – LIVE STREAMFrom a runway in Sydney Harbour to the streets of Melbourne, oOh!media partnered with Pepsi to broadcast their brand launch. People experienced the magic of a Sydney fashion show streamed live to Bourke Street, with a vibrant 3D Anamorphic billboard, plus infinity mirrors spanning Australia’s largest cities. The dazzling collaboration set a high standard for creative digital OOH advertising.
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BILLIE EILISH – HIT ME HARD AND SOFT TOURThe campaign for Billie Eilish’s 2025 Australian tour featured multiple OOH formats, including JOLT charge stations. The 36-minute average charging dwell time provided this campaign with a prolonged engagement window and strong digital engagement via JOLT’s in-app advertising.
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PAINTING THE TOWN GREENEngaging with homeowners at various touchpoints throughout their journey, Domain commanded attention on the Sydney Metro with a market-first interior domination and digital network takeover. Reaching audiences in a previously untapped, growth market, the Sydney Metro ‘Domain Train’ captures the essence of Domain via signature green branding. This campaign highlights key product features, with QR codes to download the Domain app.
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