Best of Outdoor for December
The Best of Outdoor is a OMA’s monthly selection of local and international OOH campaigns to fuel your creativity and inspire your next moment of genius.
Maybelline joins the
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M&M’s debut Australia’s longest street poster
M&M’S latest campaign on Melbourne’s Swan Street is Australia’s longest street poster, spanning over four tram lengths at 95.45 metres. Each of the 76 interconnected posters is unique, with cultural phrases like ‘backyard barbies’ & ‘one hand one bounce’. We love seeing the iconic M&M’S characters come together in OOH.
Advertiser: Mars & M&M’S
Creative Agency: T&Pm
Out of Home: Revolution360Media Agency: EssenceMediacom
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Partnership: OMA, Health and Wellbeing Queensland & AUSVEG Out of Home: 33 OMA members |
The Return of a Korean Cultural Icon
The Bronze Dragon Artifact at Seoul’s Shinsegae Department Store is turning a public space into a digital masterpiece. This larger-than-life execution merges Korean heritage with digital storytelling, captivating audiences on a massive screen that’s equivalent to three basketball courts. Proof that creativity knows no bounds in OOH, especially at this scale!
Advertiser: K-Heritage Museum
Creative Agency: D’strict
Media Agency: INNOCEAN