Denver’s Climate Campaign Takes Over the City—One Billboard, Bus Shelter, and Scoop of Ice Cream at a Time
The climate crisis is here. And, in Denver, most people want to do something to help, but they just don’t know what to do. So, as other cities seem to be getting really quiet on the subject (side eye to a district in the mid-Atlantic…), our new campaign is helping Denver get loud. Really loud.
Sukle’s latest campaign, “Do more. Do less. Do something” for Denver’s Office of Climate Action, Sustainability, and Resiliency, aims to activate every Denverite to be a part of the city’s climate solution. Its message answers community members’ main quandary while simplifying how to think about taking climate action:
- Do more of what helps the planet.
- Do less of what hurts it.
- No matter what, just do something.
And we’re taking over the city with it, including with significant out-of-home placements. We have billboards, more than 80% of the bus shelters in the city, bus sides and a huge wallscape on 16th Street.
It’s a campaign of small actions made big. One that turns billboards into upcycling champions, media into the message with pollution-free, free pedicab rides and permanent bike racks, and meets people right where they are to celebrate tiny wins. No matter how small. 70+ unique headlines scattered across 200+ media placements give people ideas about what to do and prove they’re not alone in doing it.
Partner activations like an upcycled fashion collection with Goodwill of Colorado and the launch of a climate-friendly flavor at Little Man Ice Cream make it obvious how the whole city is showing up. Because climate action isn’t about doing everything. It’s about doing something. Collectively. And, when others seem afraid to speak up, the city of Denver is taking a stand. Everywhere in town.
The campaign runs through 9/30/25.