No Walkers, No Game –
Football legends surprise fans with an unforgettable Champions League experience
London, Football legends Thierry Henry and David Beckham continue their search for Walkers, Britain’s most loved crisps[1], surprising fans with unique experiences in a new integrated campaign launched today.
Walkers has reunited two footballing icons who between them have won almost every major trophy available, each of them a UEFA Champions League winner in their own right, for this new campaign. Part of Walkers’ No Walkers, No Game brand platform it will launch in the build up to the UEFA Champions League Final between Dortmund and Real Madrid.
At the heart of the ad campaign is a stunt where genuine football superfans were recruited via social media for what they believed was a documentary for Walkers’ parent company, PepsiCo. The twist comes when hungry football legend Thierry Henry pops by to ask for his favorite Walkers crisps – one lucky family who helped him out got an extra surprise when they were invited to watch the UEFA Champions League with Henry and football icon David Beckham.
Wayne Newton, Senior Marketing Director at Walkers, said: “This was genuinely great fun and a testament to a fantastic collaboration. At Walkers, we love nothing better than to bring a smile to the Nation and we hope this new campaign will do just that. Seeing the reactions of real people meeting Henry and Beckham was absolutely priceless. We hope as people see other elements of the campaign we’ll bring many more memorable experiences, after all: ‘No Walkers, No Game’”.
The campaign will run across TV, BVOD, Digital, Social, Print and D/OOH from 24th May until 16th July.
CAMPAIGN CREDITS
CAMPAIGN TITLE: No Walkers, No Game
CLIENTS: Walkers
ADVERTISING AGENCY: VCCP
EXECUTIVE CREATIVE DIRECTOR: Mark Orbine
SENIOR CREATIVE: Matt Allen
SENIOR CREATIVE: Luke Ashton
HEAD OF ACCOUNT MANAGEMENT: Olivia Packshaw
ACCOUNT DIRECTOR: Amirah Hajat
ACCOUNT MANAGER: Lara Tarabey
HEAD OF PLANNING: Ross Cameron
PLANNING DIRECTOR: Rebecca Pinn
AGENCY TV PRODUCER: Helen Brownlie
AGENCY CREATIVE PRODUCER: Rebecca Hunnybun
INTEGRATED PROJECT DIRECTOR: Brad Willis
PRODUCTION COMPANY: Girl & Bear & Washington Square Films
DIRECTOR: Andrew Lane
EDITOR: Quin Williams @ TenThree
EXECUTIVE PRODUCER: Olly Calverley & Han West
PRODUCER: Selena Cunningham
PRODUCTION MANAGER: Lisa Apsey
PRODUCTION ASSISTANT: Angeline Gill
CASTING: Anna McAuley Casting
DIRECTOR OF PHOTOGRAPHY:: Hamish Anderson
PRODUCTION DESIGNER: Zoe Klinck
POST-PRODUCTION COMPANY: Absolute Post & Girl&Bear
COLOURIST: Matt Turner
POST PRODUCER Maddie Godsill
SOUND DESIGN: Munzie Thind @ GCRS
MUSIC LICENSING: David Bass @ Theodore Music
SENIOR DESIGNERS: Rob Churcher & Carl Sherry
ARTLAB MANAGER: Dan Datson
DIGITAL PRODUCTION COMPANY: VCCP Bernadette
PROJECT DIRECTOR: Ravi Patel
DESIGN DIRECTOR: Gilles Bestley
SENIOR MOTION DESIGNER: Ondrej Hanel
SENIOR MOTION DESIGNER: Martin Pavlica
MEDIA BUYING AGENCY: OMD
MEDIA PLANNER: Grant Beckley
SOCIAL AGENCY: Sips & Bites
PR: Spendid Communications
[1] For verification, see https://www.walkers.co.uk/mostloved
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