New Tech Enables Billboard Scanning from 1,000 Meters Away
QAPTURE unveils a global patent that solves one of OOH’s oldest pain points: the “bridge” between physical screens and digital action. The technology allows for unprecedented scanning distances without zooming, integrating seamlessly into high-end creative.
For years, the Out-of-Home (OOH) industry has struggled to create an effective friction-free link between physical displays and mobile engagement. While standard QR codes became the go-to solution, they frequently fail due to the realities of distance, high-speed motion, and challenging lighting conditions.
QAPTURE, a technology company redefining audience engagement, is effectively rewriting these rules with a registered global patent that transforms any visual into an immediate performance engine. The core breakthrough lies in its ability to be scanned from distances that were previously impossible. While traditional QR codes struggle beyond a few meters, QAPTURE’s technology allows users to scan images from as far as one kilometer away.
The core breakthrough lies in its ability to be scanned from distances that were previously impossible.
Redefining Creative Freedom
Beyond its technical reach, QAPTURE eliminates the need for the “robotic” black-and-white square that often compromises a brand’s aesthetic. The system offers complete creative freedom, allowing the scanning element to be fully customized in any shape, color, or icon. It can even be animated, ensuring that the Call-to-Action (CTA) is a visually appealing, integral part of the campaign rather than an eyesore. This flexibility invites customers to engage with a brand-aligned visual while maintaining the highest aesthetic standards.
From Stadium Screens to Direct Conversion
To demonstrate the system’s power, QAPTURE conducted a pilot in a major football stadium. In environments where thousands of fans are seated at extreme angles and distances from LED screens, traditional engagement tools are virtually useless. QAPTURE enabled fans from even the furthest rows to scan the stadium’s big screens instantly.
By removing the distance barrier, the technology transformed a passive viewing experience into an active, measurable conversion funnel—allowing for real-time leads and interactive fan experiences directly from the seat.
According to Alon Raz, CEO of QAPTURE, the value extends far beyond the scan itself. “This is a unique solution that has delivered high engagement levels and superior conversion rates even in its initial deployments. Its attribution capabilities and seamless connectivity to Connected TV (CTV) are a true Game Changer for the OOH and performance advertising world. We aren’t just capturing eyes; we are capturing intent and data in real-time”.