Navigating Media Measurement
with Geopath Data
Monday, April 29th
1:00-3:00pm | Luna 7
How do I identify and select the “right” Out of Home units for my campaign? Should I use Total or Target Impressions as my guideline? What is an “Index” and how do I use it?
Join Geopath’s Scott Fiaschetti and Brian Schopper as they cover the essential aspects of media measurement and how to empower clients with a deeper understanding of OOH. In the session, they will discuss the questions and considerations that may come to mind during the buying/selling process and how you can utilize data to answer them.
Presenters
Brian Schopper
Sr. Manager, Member Support, Geopath
Scott Fiaschetti
EVP, Marketing & Member Support, Geopath