In early 2023, MRC accredited the first Point of Care (POC) advertising measurement organization. This represented MRC entering a new area of the ecosystem which is unique and high value to applicable agencies and marketers.
In addition to including procedures that are common to most or all of MRC’s auditing of digital measurement properties, MRC’s audits also include supplemental testing designed specifically for the POC market, such as taking steps to confirm the availability and functioning of video devices on which the measured advertising appears or other forms of delivery in affiliated health care provider locations.
With POC advertising growing, on Friday, September 27th, from 12 PM to 1 PM ET, the MRC will host a webinar detailing the Standards relevant to the category and provide an overview of the related accreditation process:
- Relevant standards for POC advertising measurement — existing guidance as well as MRC’s specific guidance.
- The accreditation process
- Specialized methods of validation for POC
To register for the webinar, please visit https://us06web.zoom.us/webinar/register/WN_kWTsnC-vRhef-CbCRdoF7g