MOOHA Sponsors Industry Gathering of Brand Side Experiential Marketers
NEW YORK – MOOHA, the Moving Out of Home Association, a division of DPAA, the Global Out of Home Trade Organization, announced today that MOOHA will be partnering with the Experiential Marketing Summit, to be held May 18 – 20 in Las Vegas. The Summit draws some 1,000+ brand marketers and event industry professionals to discuss their use of strategic events and experiences, sponsorship activations, and trade show exhibits.
This will be the first time the global Moving Out of Home industry will come together to promote the channel at an industry event. Under the MOOHA umbrella, members will talk with brands about the successful results from recent C4 Energy and Xumo campaigns.
MOOHA members participating include Adgile Media Group, AV Ride, Can’t Miss Us, CarVertise, Firefly, Good Traffic, Kiwibot, LED Truck Media, Lime Media, Mobilytics, Momentara, Movia, Reveal Mobile, StreetMetrics, and Vugo. Special thanks to Eric Davis at National Experiential for helping to build the MOOHA booth.
“Brands and event activations are increasingly interested in the Moving Out of Home category,” said Noah Klas, MOOHA Lead and VP Membership at DPAA. “We look forward to interacting with advertisers at this important experiential industry trade show.”
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community offers many business-acceleration benefits, including access to a wide array of products. DPAA offers members a comprehensive database of research, best practices, and case studies; planning, training, and forecasting tools; social media amplification of news; insights on software and hardware solutions; and further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech, and others. DPAA’s Global Video Everywhere Summit, the largest one-day media/marketing event of its kind, is set for October 13 at Pier 60 in New York City.