Groundbreaking integration lets brands and agencies browse available screens, view location details, and book campaigns without leaving LiquidOutdoor.com
New York, NY — Liquid Outdoor Media (LOM), a next-generation digital out-of-home (DOOH) media company, today announced it has become the first DOOH operator to integrate the Vue Billboards demand-side platform (DSP) directly into its own website. The milestone integration transforms LiquidOutdoor.com into a fully self-service advertising portal, enabling brands and agencies to discover available screens, explore detailed location data, and book campaigns on demand.
The integration represents a significant step forward in the accessibility of programmatic DOOH advertising. Historically, campaign planning and media buying required direct outreach to sales representatives, third-party intermediaries, or separate DSP logins. LOM’s website-embedded Vue DSP eliminates those friction points entirely, giving advertisers an intuitive, on-demand portal to evaluate and activate LOM’s premium digital inventory in real time.
Through the embedded Vue DSP experience on LiquidOutdoor.com visitors can:
• Browse LOM’s full portfolio of available digital screens across premium locations
• View detailed location data, audience insights, and screen specifications for each placement
• Check real-time inventory availability and campaign scheduling windows
• Book and launch campaigns directly, from any budget level, with transparent pricing and no hidden fees
“We’ve always believed that buying great out-of-home advertising should be as simple as booking anything else online. This integration with Vue turns that vision into reality. For the first time, brands and agencies visiting our website can go from discovery to booked campaign in minutes — with full transparency into our inventory, locations, and availability.” — Patrick Sherry, Managing Partner, Liquid Outdoor Media
The move positions Liquid Outdoor Media at the forefront of a broader industry shift toward self-service, programmatic buying in the OOH sector. As demand for transparent, on-demand advertising solutions continues to grow, LOM’s embedded DSP capability sets a new standard for how DOOH media owners can serve brand and agency partners directly.
Brands and agencies interested in reaching audiences through LOM’s premium DOOH network can visit http://www.LiquidOutdoor.com to explore the full digital inventory and launch a campaign in minutes, or click BUY NOW!
About Liquid Outdoor Media
Liquid Outdoor Media is a digital out-of-home media company specializing in premium digital screen placements across high-traffic retail, mixed-use, and urban environments. LOM connects brands with audiences through cutting-edge digital displays and programmatic advertising solutions. For more information, visit www.liquidoutdoor.com
About Vue Billboards
Vue Billboards is a full-service out-of-home demand-side platform that makes digital billboard advertising easy to plan, buy, and manage. Vue is the first DSP to offer a mobile client alongside its website and the first to implement its DSP on publisher websites. We prioritize innovation that eliminates hurdles in programmatic OOH. With Vue, you get direct access to a growing network of digital OOH inventory, flexible scheduling, transparent pricing, and real-time campaign analytics. For more information, visit http://www.VueBillboards.com.