In May, Lamar created and launched a national digital billboard campaign to honor nurses in conjunction with National Nurses Week. Over 2,460 nurses were featured on more than 130 markets and on social. Submitted nurses’ names and photos were displayed on digital billboards in the region where they are located.
“The sheer number of submissions we received for this campaign is a great reflection of how much people value and recognize all that nurses have done, and continue to do, to keep us safe,” said Sean Reilly, CEO of Lamar Advertising Company. “We are honored to be able to use our national digital billboard network to remind people to recognize and appreciate the work of our nurses.”
Here’s a recap of the campaign:
About Lamar Advertising Company
Founded in 1902, Lamar Advertising is one of the largest outdoor advertising companies in North America, with over 356,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 4,000 displays.