Here is the Lamar press release regarding the acquisition of certain Marquee Media inventory as OOH Today reported yesterday⇒ Lamar Buys Sacramento California Plant
Company adds digital billboards and static bulletins to current inventory in and around the California state capital
Baton Rouge, LA – December 21, 2022 – Lamar Advertising, a leader in outdoor advertising, today announced that the company is extending its billboard footprint into Sacramento with the acquisition of 11 digital displays and 6 static bulletins from Marquee Media. The acquisition significantly expands Lamar’s presence in the region, complementing and amplifying the company’s existing transit inventory. The additional Lamar billboards are all ideally situated along the most densely traveled roadways in and around the city. The digital billboards will be the only displays within Sacramento approved to accept advertising from alcoholic retailers.
“We are thrilled to expand our presence in Sacramento, which is a vibrant community and which we know well as the result of Lamar’s long, mutually beneficial partnership with the Sacramento Regional Transit District,” said Sean Reilly, CEO of Lamar Advertising Company. “In completing this acquisition, we are now able to offer local and national advertisers a more diverse array of Out of Home inventory options, enabling any brand to creatively blanket the city and engage their target audiences with their message.”
With museums and historic landmarks, Sacramento attracts residents eager to take advantage of the city’s prime location and quality of life offerings. The city is home to a wealth of thriving companies in health care, real estate, clean technology and education.
For more information on Lamar’s expanded Sacramento inventory, please visit https://www.lamar.com/sacramento.
About Lamar Advertising Company
Founded in 1902, Lamar Advertising (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with over 356,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 4,200 displays. Please feel free to explore our website www.lamar.com