8 OOH Operators Keep Kansas City, King

The Top 5’s

We know its a tough time to be buying OOH in the COVID Crisis.  We are also grateful for the many of you who have shared your use of our ‘Top 5’ lists to help you in your planning.  Thank you. We forge on. 

Kansas City, the often unrecognized twin cities of Kansas City, Kansas and Kansas City, Missouri, is dominated by 8 Out of Home operators. The larger of the two cities is the KC, Missouri side. But as many Kansans will never let you forget, it is named ‘Kansas’ City, not Missouri City. The eight OOH providers comprise our Top 5 list in 3 categories are listed below

♦We started working the Geopath Insights Suite for answers in search of the top OOH operators by location count in Kansas City and included the total weekly average impressions by each category. Or as I like to say, the top OOH companies by inventory.  

The top location in the Kansas City DMA is revealed at the end of the post. 

From the search, we created 3 lists. These operators currently have the most Geopath-audited & measured ad opportunities in the Kansas City Designated Market Area or DMA.

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I. Top 5 Owners by Spot Count 

1) OUTFRONT Media
2) Lamar
3) Link Media Outdoor
4) Buzztime
5) Smart City Media

In total, Geopath measures 407 million impressions in the average week in the Kansas City DMA across 5,193 roadside and place-based locations.  

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II. Top 5 Static Bulletin Owners by Count

1) Link
2) Lamar
3) OUTFRONT Media
4) Pioneer
5) DDI

Top Static Bulletin Owners – deliver a DMA wide 281 million impressions across 1820 spots

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III. Top 5 Digital Bulletin Owners by Spot Count 

1) Lamar
2) OUTFRONT
3) Link
4) Eye Corp

The measured digital bulletin space delivers 60 million total impressions across 410 spots.

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The number one location in the Kansas City DMA is an OUTFRONT Media static bulletin on I-35 that delivers 1.6 million impressions in the average week

♦ Only Geopath-audited & measured OOH ad opportunities are being considered.