OUTRONT CEO Jeremy Male to interview Perion boss Tal Jacobson post Hivestack acquisition at WOO Hong Kong 2024
OUTFRONT Media CEO and World Out of Home Organization Vice-president Jeremy Male will interview Perion CEO Tal Jacobson at the WOO Global Congress in Hong Kong from June 5-7. Perion, a major player in global multi-channel advertising technology across search advertising, social media, display, video and CTV, has completed the acquisition of digital Out of Home technology company Hivestack for up to $125m.
The deal makes Perion one of the global leaders in the rapidly expanding field of programmatic DOOH, impacting DOOH media owners, advertisers and agencies.
Perion said at the time of the deal: “We welcome Hivestack and its impressive team of professionals to Perion. We look forward to capitalizing on the synergies between Hivestack’s technology and Perion’s existing solutions, to provide clients with an even more comprehensive, end-to-end offering.”
OUTFRONT’s Male says: “Tal Jacobsen is a dynamic leader in the digital marketplace and we look forward to hearing his plans for Perion with Hivestack and unique perspective on the global DOOH industry in its entirety.”
Click on here for the draft program
The program is currently being finalized with further announcements to follow.
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US, Selvel One from India, Provantage from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the FAW from Germany and the OMA in Australia. Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org