Competing with other media, especially legacy media, is key to the growth of OOH
Long-time member of the WOO board where he represents JCDecaux, Daniel Hofer will reveal findings from a new study looking at identifying key success factors for OOH growth across international markets in a Keynote address to the World Out of Home Organization Regional Forum in Seoul, South Korea. The Forum will take place from November 5 to 7.
Hofer, Chairman of APG/SGA (the OOH market leader in Switzerland) and Vice-Chairman of Gewista (the market leader in Austria), will identify the drivers of OOH market share growth and what the industry needs to learn from the efforts of other media. Prior to joining JCDecaux – where he was CEO for Germany, Austria, Central- & Eastern Europe and Central Asia – he spent 20 years in C-level posts in other media businesses, including newspapers.
WOO President Tom Goddard says, “Daniel Hofer is not just an Out of Home expert but a global media expert, and we’re privileged to have this opportunity for an exclusive look at what promises to be key findings about the current state of OOH and how it can grow its global market share. Competing with other media, especially legacy media, is key to the growth of OOH, and there could be no better guide than Daniel with his vast experience of all media.”
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include major international companies such as JCDecaux and Clear Channel, as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US, Selvel One from India, Provantage from South Africa, oOh!media from Australia, and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board: the OAAA in the US, Alooh from Latin America, the FAW from Germany, and the OMA in Australia.
Membership is open to all companies that operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. More information is available at www.worldooh.org