OAAA’s Independents Summit to Spotlight AI, Measurement, and M&A at 2026 OOH Media Conference
Building on its inaugural year, the Summit brings independent OOH leaders together to shape strategy and strengthen collaboration
The Out of Home Advertising Association of America (OAAA) today announced the return of the Independents Summit, kicking off the 2026 OOH Media Conference for its second year.
Designed specifically for Independent OOH companies, the Summit brings together local and regional companies for a focused afternoon centered on growth, innovation, and collaboration.
Developed in partnership with OAAA’s Independent Advisory Council, the Independents Summit features expert-led discussions and interactive sessions tailored to the realities of operating in today’s evolving local media landscape. The program is built to foster candid dialogue, practical insights, and meaningful peer connections across the independent OOH community.
Speakers include senior leaders from across the industry:
- Gale Bonnell— Vice President of Business Development, Adams Outdoor Advertising
- Marcus Danneil— Vice President, Mile High Outdoor
- Max Drachman— CEO, Drachman M&A Co.
- Erica Glotfelty— Co-Founder, Landmark Digital Agency
- Karen Goumakos— General Sales Manager, Reagan Outdoor Advertising
- Melody Roberts— Founder & Chief Creative Officer, OOHC; VP of Creative, Meadow Outdoor Advertising
- Mendi Robinson— VP of Creative, Lamar Advertising Company
- Brandon Sweeney— Creative Director, Link Media Outdoor
- Paul Kultgen— Founder, Boom Impact; Executive in Residence, OAAA & Geopath
- Dave Westburg— Publisher, Billboard Insider
Key topics that the program will address include how independent companies can turn measurement into market momentum, integrate AI to power enterprise growth, strengthen client commitment to creativity, and navigate the evolving mergers and acquisitions landscape shaping out of home. The afternoon concludes with a networking reception designed to deepen relationships and accelerate collaboration among independent leaders.
The Independents Summit is included with registration for the 2026 OOH Media Conference.
For more information and to register, visit https://www.ooh2026.com/events/independents-summit
About the Out of Home Advertising Association of America (OAAA)
The Out of Home Advertising Association of America (OAAA) is the national trade association representing the out of home (OOH) advertising industry. OAAA’s mission is to protect, promote, and advance the medium through government affairs and advocacy, industry research and market intelligence, brand and agency engagement, and industry leadership and convening. OAAA works to ensure OOH’s essential role in the modern media mix by advancing standards, aligning the industry around shared priorities, and shaping the future of OOH. Founded in 1891, OAAA serves more than 850 member companies, including media owners, advertisers, agencies, ad tech providers, and suppliers. The association is headquartered in Washington, D.C., with offices in New York City. For more information, visit oaaa.org.
Please let everyone know that you do not have to be an OAAA Member to attend the conference.
We will let you inform everyone as you just did, @DianaStevenson. Thank you for the information. I am afraid that if it was not in the official press release, we were unable to share that detail. As an active member of the OAAA serving on committees, as I believe you are, you would know, and we appreciate the sharing!