Veridooh Brings Global Leading Independent OOH Verification to Audience2Media Global Clients Across UK, Malaysia, and Hong Kong as Advertiser Demand Grows
London: Veridooh, the award-winning global leader in independent out-of-home (OOH) verification, today announced a preferred partnership with Audience2Media Global, an award-winning agency that revolutionizes advertising with hyper-targeted, interactive content that engages audiences seamlessly both online and offline.
Following extensive testing, this collaboration brings Veridooh’s industry-leading independent verification technology to Audience2Media Global’s clients across the UK, Malaysia, and Hong Kong, empowering advertisers with unprecedented transparency and confidence in their OOH campaigns.
Veridooh’s proprietary SmartCreative™ solution is the world’s first to independently collect all the data needed to track, measure, and verify the performance of digital out-of-home (DOOH) campaigns. This innovative technology provides over 400 unique metrics on campaign delivery, presented in one intuitive dashboard. This unparalleled level of real-time insight provides advertisers with the assurance they need to allocate larger portions of their budgets to OOH, fostering a “flywheel effect” of trust and growth for the entire industry.
Mo Moubayed, Veridooh Co-founder and co-CEO, commented: “We’re witnessing a critical shift in the OOH industry. Advertisers and agencies are increasingly demanding independent verification as a standard for their OOH buys, recognizing its proven ability to build trust and drive investment. Our partnership with Audience2Media directly addresses this growing need, enabling their clients across key international markets to achieve unprecedented transparency and confidence in their OOH campaigns. This collaboration is a testament to our commitment to making OOH a more automated, trusted, and effective channel, mirroring the success we’ve seen in Australia where mass adoption of independent verification has contributed to a surge in OOH ad spend, which now accounts for 16% of total media spend.”
Tony Laskar, CEO and Founder of Audience2Media Global, added: “As an audience targeting agency focused on connecting brands with relevant audiences, ensuring complete transparency and accountability for our clients’ media investments is paramount. Partnering with Veridooh allows us to offer independent verification for OOH campaigns across the UK, Malaysia, Hong Kong, and across all other markets globally, a capability our clients are increasingly requesting to optimise their media buying. This aligns perfectly with our commitment to innovation and delivering measurable value, ultimately fostering greater confidence and encouraging increased investment in the OOH sector.”
About Veridooh
With its proprietary SmartCreativeTM technology, Veridooh independently tracks, measures and verifies the performance of out-of-home (OOH) advertising campaigns. Veridooh is the preferred independent verification partner for IPG Mediabrands, Omnicom Media Group, and GroupM in Australia. Clients include global brands such as Google, Amazon, Mercedes, Pepsi, Unilever, Sony and McDonald’s. The adtech leader raised $5 million in Series A funding in 2022 and won several awards including Campaign Asia’s 2023 Most Valuable Technology and B&T’s 2023 Marketing Technology Company of the Year Award.
Veridooh was founded in 2019 by Mo Moubayed and Jeremy Yang. Headquartered in Australia, Veridooh has offices in London, New York, and Amsterdam.
About Audience2Media Global
Founded in 2009, Audience2Media Global is a global advertising and influencer marketing agency with a strong presence in the UK, Malaysia, and Hong Kong. Leveraging its proprietary platforms, KRYPTON, a cutting-edge behavioural ad-tech engine, and IMPACT, an advanced influencer intelligence tool, the agency delivers precision-targeted, data-driven campaigns across digital, social, and traditional media channels.
Blending technology with creativity, Audience2Media Global specialises in connecting brands with the right people, through the right content, on the right media channel whether that’s through Programmatic display, Influencer collaborations, Social Media, TV, Out-Of-Home, Audio or Experiential activations.
Audience2Media Global’s approach starts with in-depth audience insight and cultural relevance, building content strategies that drive emotional engagement and measurable ROI. The team includes experts in media, data science, storytelling, and influencer marketing, offering a 360° campaign service tailored to each brand’s goals.
Trusted by global brands across sectors, Audience2Media Global’s focus on precision, performance, and people sets them apart as a leader in full-funnel, cross-channel audience engagement.
https://www.audience2media.com