I AM OOH

Photographer Yanick Déry’s #IAMOOH Campaign
turns Billboards into Art Exhibitions

And you thought you were OOH

by Will Farmer
OOH Today
Media and Communications Manager

Established photographer Yanick Déry creates content for billboards that double as art exhibits. His project, dubbed “#IAMOOH”, aims to expose the overlap between art and advertising to the everyday consumer. Additionally, Déry strives to increase brand visibility by combining striking and stylish images with a web-based outreach strategy, encouraging viewers to interact with the brand via social media.

Watch the 57 second video #IAMOOH below. Very impressive. 

The campaign started with 12 billboards in Montreal, Quebec, and all fees from shooting to ad space were paid for by the brands advertised. The project is ongoing, and Déry says he is open to continue in any location. Déry’s infusion of art and advertising has been especially relevant during the age of COVID, as it has helped companies maximize  exposure, both through OOH and digitally.

If you or your company would like to get involved in the #IAMOOH exhibit, please reach out to Yanick directly at 514-577-8453 or yanickdery.com@gmail.com

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