Publishers note:
The OAAA continues its new year webinar calendar with an announcement of a recently released study on OOH media effectiveness. See the recent news release from OAAA below. It is for OAAA Members. OAAA Webinars are one of dozens of reasons to join the OAAA.
How Increased Allocation to OOH Optimizes Overall Media Effectiveness
Wednesday, January 17th
11 am ET
Join OAAA SVP Steve Nicklin, and OAAA MMM/Attribution Working Group co-Chairs Karin Baatsch-Deboulet and Mark Costa, as hosts for Benchmarketing’s just-released study on OOH media effectiveness. The analysis finds OOH improves the overall performance of multi-channel media mix campaigns, and OOH allocations should be increased above current levels to maximize the overall media plan effectiveness.
Learn how increased OOH spend will boost revenue return on ad sales and drive improved brand perceptions throughout the marketing funnel.
Reserve your seat today and harness the power of OOH.