When HBO Max opened their new corporate offices at the Ivy Station complex, they wanted to make a splash in their new neighborhood as big as a new show premiere. To do so, the content giant created an exclusive, long-term takeover of the adjacent Culver City Station.
Culver City Station is an LA Metro light rail stop on the Expo Line that serves ~150,000 riders per month. Intersection, an experience-driven out-of-home media and technology company, worked with HBO Max to transform the station through various custom forms of out-of-home media to capture neighborhood attention, inside and outside of the station.