April 17 Session on Cross Border Learnings to Open POSSIBLE Conference in Miami
NEW YORK – March 22, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today speakers for its LATAM DOOH event to be held in Miami on April 17 at 4pm at the Fountain Blue Hotel. The event is part of the agenda for the POSSIBLE event being held April 17 to 19. You can register here.
The session will address the digital transformation of global media and out of home. Speakers will include.
- Rubén Gómez, Director of Business, Data, and Intelligence, GroupM
- João Ferraz de Mesquita, Brazil Country Manager, Amazon Prime Video
- Claudia Damas, CEO & Partner, Altermark
“Digital crosses borders,” said Barry Frey, President & CEO of DPAA. “This is a perfect opportunity for our global membership to learn from leaders in the Latin market how digitization of media and specifically out of home is helping brands leverage the medium in the region.”
In addition to the panel discussion, the session will include a networking reception.
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.