Geopath’s Fiaschetti on Opening OOH Inventory Metadata to All

Geopath is pleased to announce the publication of three new resource pages that provide additional information about our OOH inventory metadata. These pages are public and available to everyone in the industry.

• OOH Inventory Metadata Overview summarizes Geopath’s logical inventory data structures and helps our members understand the depth of information available through the Inventory API.
• OOH Media Types and Sizes outlines Geopath’s categorization of the most common OOH inventory units, such as panels, bulletins, posters, murals, and displays.
• OOH Inventory Business Glossary contains precise definitions of Geopath’s OOH inventory terminology to ensure correct interpretation of our OOH inventory data.

We asked Scott Fiaschetti, EVP, Marketing at Geopath to share insights to the three new resources above.  Here’s his response. 

What is the value to the ‘average OOH person’ to be able to tap into the three resources?

“As the volume of Out of Home media has grown and the nature of inventory/assets have become more diverse, we want to ensure that all industry members fully understand the definitions we use and the measurement approaches we deploy.

To that end, Geopath works closely with industry organizations to maintain an updated and comprehensive catalog of OOH inventory terminology. We share these resource pages with the broader OOH industry to provide an overview of the current definitions used within Geopath products and to provide clarity into the complex array of OOH media we currently measure.

Anyone working in OOH can access these resources to gain insight into how Geopath defines OOH media types, terms, and taxonomies. The goal is to help simplify conversations between buyers, sellers, third-party platforms, and our organization. We hope that Geopath members, and the broader OOH industry, use these resources as references for conversations that involve Geopath data today and in the future.”

Why is it available to the public and everyone in the industry? 
“One does not have to be a member to access. We decided that these pages were important to share with the broader OOH community. When terms are used interchangeably – like “frame” or “panel” “or “bulletin,” for example – it can cause confusion among the different groups involved in the buying or selling process. We believe that providing these resources to the entire industry will help to establish a common understanding of OOH terminology, ultimately alleviating communication challenges and creating more productive conversations.”

If you have any questions about any of the pages, please reach out to us at geekout@geopath.org or drop Scott a note at fiaschetti@geopath.org