Joining as National and International Account Directors, the new starters will be responsible for driving growth for clients, creating long-lasting partnerships and providing creative solutions for high-impact outdoor campaigns. 75Media, which has its headquarters in Leeds, recently became number two in the market for large format roadside billboards, and now has almost 1,200 advertising sites across the UK.
The three new National Account Directors are Lucy Bendall, Carla Zonfrillo and Lydia Collins. Lucy brings with her two decades of experience, including running her own network-marketing business. She most recently spent five years at Clear Channel, where she was part of the Bright Sparks talent programme. Carla Zonfrillo has 20 years’ experience across radio and out-of-home, spending the last few years working at Global Media, with both public and private sector clients. Lydia Collins has 16 years’ media sales expertise with 12 years spent in the out-of-home industry, working at Exterion Media (now Global), Clear Channel, Worldcom OOH and Alight Media.
Holly Watson takes on the role of International Account Director, working with clients based outside of the country who want to advertise to a UK market. She brings with her experience working at News UK in traditional and digital ad sales, before joining the world of out-of-home teams at Alight Media, Kinetic & Rapport, and now 75Media.
Holly Watson said: “I absolutely loved the tools and innovation I saw shared across LinkedIn from the 75Media team. Its proprietary system BOB (Billboard Optioning & Booking system) was something I thought was an absolutely brilliant idea (and I wasn’t wrong). So, when I saw the opportunity to work with the team in an international role, which has long been my ambition, I knew I couldn’t say no. It’s fascinating understanding how international companies work – the market is vast and there is so much opportunity.”
Lucy Bendall said: “At 75Media I saw an opportunity for me to be a part of something special. Such ambition for growth is exciting and to be at the forefront of this was a key reason I wanted to join. But the company’s values and mission also really appealed to me, and the fact I felt like my opinions and ideas will be listened to, enabling me to make a difference and be an integral part of things.”
Chris Ball, Business Director of the National Team, added: “It’s an absolute pleasure to welcome Lucy, Holly, Carla and Lydia to the team. As we continue to forge ahead with our plans for growth, the wealth of experience they all bring with them is ideal. They’re already proving themselves to be valuable assets to the national team, bringing on board brands such as Holy Moly, For Goodness Shakes, Typhoo Tea and Shein.”
About 75Media
75Media is an outdoor advertising operator with a rapidly expanding network of large format roadside billboards across the UK. As well as working with some of the country’s biggest brands and agencies, 75Media is also committed to helping businesses of all sizes reach new audiences through out-of-home advertising. 2023 marked the beginning of 75Media’s rapid UK-wide growth strategy with expansion into iconic urban locations such as London, Manchester, Liverpool, Birmingham and Leeds. In April ‘23, the operator also announced its move into Scotland with the acquisition of 122 new billboard sites, including Scotland’s largest roadside advertising structure, the M8 Tower in Glasgo
Continuing its growth trajectory, 75Media acquired London-based operator iQ OOH in January 2024, incorporating its entire network of 81 digital panels, and all its employees. The move instantly placed 75Media at number six in the OOH market.In September 2024, 75Media’s portfolio more than doubled in size thanks to the acquisition of 595 classic 48 sheets, propelling the operator to the number two position in the UK’s large format roadside market. For more information on 75Media, visit www.75media.co.uk