Extending Reach Beyond Screens at the DPAA Global Summit, October 14, NYC
At DPAA’s Global Summit, Where Digital Meets the Real World, join Domenic DiMeglio, Chief Marketing Officer & Chief Data Officer of Paramount Direct-to-Consumer and Barry Frey, President & CEO of DPAA for a dynamic fireside chat exploring how Paramount is driving growth across its streaming platforms—Paramount+ and Pluto TV—through the fusion of data-driven strategies and bold brand marketing. DiMeglio will share how Paramount is extending its reach beyond screens through strategic experiential pop-ups, brand partnerships and AI-powered activations that build brand linkage and drive intent to stream. To register for the Summit and for more information click HERE.
In addition, this year’s Summit features CMOs from H&R Block, Marc Jacobs, Warner Bros. Pictures, journalist Chuck Todd, performances from Broadway’s MJ The Musical, AI expert Shiv Singh, industry leaders from Dentsu, Madhive, Outfront, Vistar, AdQuick, DirectTV Advertising, Screenverse, Broadsign, and more! Register at https://dpaasummit.com/global/
Schedule of Events
Oct. 13 – DPAA VIP Newsmaker Dinner – Invitation only
Oct. 14 – DPAA Global Summit, Where Digital Meets the Real World
Oct. 14 – President’s Post Summit Dinner – Invitation only
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. DPAA’s Global Summit on October 14 in New York is the largest one-day media/marketing event. Leaders from Paramount +, Marc Jacobs, Warner Bros. Motion Pictures, H&R Block, Dogfish Head Brewery and others are set to speak, more information can be found here. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.