DPAA Webinar Looks at How Context and Location Can Drive New OOH Revenues in an Omnichannel World – Guest speaker Tap Tap Digital
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today runs a series of monthly webinars entitled Research, Retail, and Tech. The series allows members to discover new tools and platforms.
The next DPAA Research, Retail & Tech webinar on March 5 (8amPT/11amET/4pmGMT) will focus on how How Context and Location Can Drive New OOH Revenues in an Omnichannel World. Nigel Clarkson, Global Chief Revenue Officer, Tap Tap Digital, a global omni-channel DSP with a long history of mobile and location-driven campaigns, will discuss how using data signals such as location and context are a perfect fit for OOH.
The session will explain how both media buyers and sellers can benefit from leaning into readily available data sets to grow OOH revenues. Learn from actual cases how a digital DSP has leaned into OOH bringing digital dollars to the channel. This is a DPAA members-only webinar, reach out to your DPAA representative for registration information.