DoohClick launches CRM built specifically for Out-of-Home
DoohClick has launched a new CRM designed specifically for OOH media owners. DoohClick CRM brings customer relationships, pipeline management and sales performance into the same platform used to manage inventory and campaigns.
Developed by a team with more than 20 years’ experience in OOH, the CRM has been shaped around how media owners actually sell and manage their inventory. It connects the customer relationship with the full journey from initial proposal through to booking, campaign delivery and revenue.
Most CRM systems can track contacts and opportunities but sit separately from the operational tools used to check availability, confirm bookings and deliver campaigns. This can lead to duplicate data entry, manual handovers and different teams working from different information.
With DoohClick CRM, sales teams can manage accounts, contacts, meetings and follow-ups while seeing active proposals, confirmed bookings, live inventory and revenue performance. The CRM also reflects the relationships involved in OOH buying. Brand clients can be connected with media agencies and independent buying desks, allowing media owners to maintain a consistent customer and spend history when buying relationships change.
Teams can set revenue targets for clients, individual sales representatives or the wider sales team. Live pacing reports show actual order value against those targets, helping salespeople identify accounts that are falling behind or presenting an opportunity for growth.
“Most CRM systems are built around a generic sales funnel. We started with the reality of running an OOH business,” said Jonas Glad, CEO and co-founder of DoohClick. “In our industry, the work doesn’t stop when an opportunity is marked as won. The booking still has to move through inventory, scheduling, delivery, reporting and invoicing. By building the CRM from inside OOH, we’ve been able to connect the customer relationship with everything that happens next.
Additional capabilities include company lookup using verified Dun & Bradstreet information, configurable inactivity alerts and historical reporting that compares client spend over time. Sales managers can also reassign client portfolios in bulk when team responsibilities change.
DoohClick CRM is available as part of the wider DoohClick platform. Selected DoohClick customers will be invited to trial the CRM free for three months.
About DoohClick
DoohClick is the complete business tool for Out-of-Home. The platform connects inventory, proposals, scheduling, campaign delivery, Proof of Play, reporting and invoicing in one workflow. Built by OOH experts, DoohClick helps static and digital media owners reduce manual administration, improve visibility and manage their growth.