DOmedia, the leading software platform for planning, buying, and managing out–of–home (OOH) advertising campaigns, today announced the addition of Reveal’s Brand Lift solution to the DOmedia platform. The new
integration gives agencies and advertisers a seamless way to incorporate independent campaign measurement directly into their existing OOH planning workflow, further expanding the value of the platform for its users.
integration gives agencies and advertisers a seamless way to incorporate independent campaign measurement directly into their existing OOH planning workflow, further expanding the value of the platform for its users.
Used by many of the world’s leading agencies and brands, DOmedia’s platform streamlines every stage of the OOH campaign lifecycle from planning and buying through execution and reporting. By adding Reveal’s Brand Lift as an integrated measurement option, users can now evaluate campaign effectiveness with just a few clicks, making sophisticated OOH measurement easier to adopt across campaigns.
Reveal’s Brand Lift solution measures how OOH campaigns influence key consumer metrics including awareness, consideration, favorability, purchase intent, and message recall. The integration enables advertisers to move beyond campaign delivery metrics and better understand the business impact of their media investments.
The integration reflects the growing importance of measurement across the OOH industry as advertisers seek the same level of accountability available across other media channels. By embedding Brand Lift directly into the campaign workflow, DOmedia enables agencies to incorporate measurement into campaign planning from the outset rather than as an afterthought.
The Reveal Brand Lift option is now available within DOmedia, allowing agencies and
advertisers to incorporate independent brand measurement directly into their campaign planning
process.
advertisers to incorporate independent brand measurement directly into their campaign planning
process.