OOH Today Podcast 72
The Billboard Podcast Your Boss doesn’t want you to hear
A recent study shared by Australian digital outdoor media company QMS, finds changing OOH creative delivers greater impact.
Because no one ever knew that before. Pardon the sarcasm. Really? We need a study to tell us that?
Here is a link for background— https://oohtoday.com/study-reveals-changing-ooh-creative-delivers-greater-impact/
Does changing creative matter?
The Board Room discusses the merits and the reality of advertisers changing creative.
Digital billboards are rarely being used properly. Does anyone really give a damn?
The Board Room’s Directors share their experiences on ACTIVELY changing creative. Agency and Owner perspective. What’s missing?
It’s 16 minutes. It’s informational, educational and entertaining.
Warning, some of the commentary can be rough, if you want candy coated comments, delete and move on.
Listen to Podcast #72 – 16 min. Click the orange circle/white arrow below
The Board Room
Experienced OOH professionals debate of the challenges facing the OOH Industry Today
OOH Experts / Board Members:
Bob Wolfe, Founder and President of Outselling, Inc
Todd Hansen, President, Sun Outdoor
Jeff Joaquin, Co-founder President Marquee Media
Jack Sullivan, OOH Media Consultant, email: jsulli2703@gmail.com
Daniel Wilkins, Founder, Agency672
Moderator: Brent Baer, Publisher, OOH Today
message from Movia Media
“You don’t want a non-expert representing OOH.” And we will add, you don’t want to listen to or take advice from one either. Insights from OOH Experts you can trust.
OOH TODAY —The outdoor advertising industry’s only Independent Voice
We want to hear from you! Share your opinions, comments and experiences on the issues and answers presented in today’s #billboard podcast in the “Leave a Reply” at the bottom of the page or submit comments and questions for our panel to BillBoard@OOHToday.com
OOH Today’s Podcast is produced and edited
Podcast 72
Is Sullivan the only one that’s going to call out depends on the type of medium?! Thank you for addressing one of the elephants of this topic.
Additionally, the US so lazy, we forget that majority of the other countries higher success rates with creative can be contributed not only to the medium used, the changing creative and the fact that CONSUMER BEHAVIOR AND ENGAGEMENT is much different in these other countries. Of all my global travels, there has not been one country or city that was not pedestrian, biker, or public transit friendly – encouraging consumers to be outside, allowing for fun and ever changing creative, because these brands are seeing results.
Comparing the US OOH industry to other, more active countries, will never be an even playing field. Agencies and brands pick the TV ad route, due to higher success, due to higher amount of couch potatoes. C’MON MAN!
So Sullivan gets it right and the US is missing the success?
Additionally, the US so lazy, we forget that majority of the other countries higher success rates with creative can be contributed not only to the medium used, the changing creative and the fact that CONSUMER BEHAVIOR AND ENGAGEMENT is much different in these other countries.
Thanks Sean for the comments. Not sure we agree but we like the angle.