Creative consultant Dino Burbidge to explore effective creative at WOO Milan Forum
Creative consultant Dino Burbidge will explore Out of Home creative at the World Out of Home Organization’s Europe Forum in Milan from November 4-6.
Burbidge, who has been one of the most popular speakers at recent WOO Global Congresses according to audience feedback, is a creative consultant specializing in the intersection of creativity and technology, a key issue in digital OOH especially.
He will suggest that creative is critical, the next most element in a campaign to sheer brand size, adding effectiveness and profitability. But not all OOH creative is created equal and he will outline the science and practical tips required to create effective campaigns.
WOO CMO Richard Saturley says: “Dino has brought an added dimension to our Global Congresses, most recently in Hong Kong, and we’re delighted to welcome him to our regional Europe Forum. We all recognise that creative is important but it’s notoriously difficult to pin down. Dino will do just that with his unique combination of creative coalface experience and understanding of the behavioral science in Out of Home.”
Ströer Co-CEO Christian Schmalzl has already been announced as the Milan Dorum’s first keynote speaker and WOO will be revealing more speakers in the coming weeks.
For further information: contact Richard Saturley at richard@worldooh.org
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US, Provantage from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the IOAA from India, FAW from Germany and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. More at www.worldooh.org