Creative Realities, Inc., a digital signage and media solutions provider has completed its expansion into North America by moving into Mexico. It plans to move into the broader Latin America market and has appointed Julian Arcila, Managing Director for Latin America, to lead the way.
Customers had been asking Creative Realities about its capabilities in Mexico. The company already worked with sports and entertainment customers in Latin America. The decision to expand made sense due to the level of market demand. But they also see growth opportunities in the region.
“The market in Mexico and Latin America presents a significant opportunity for growth,” said Rick Mills, CEO. “We are entering as one of the largest providers in the region, which gives our customers an additional layer of confidence. Our goal is to extend our umbrella of advanced digital signage solutions over Mexico and the broader region, bringing strategic concepts and consulting services that the market has not yet seen.”
The initial expansion will be focused on Mexico, supporting existing customers and new prospects in the rapidly growing C-Store, QSR, and Retail verticals. According to Expert Market Research, the digital signage market in Mexico is projected to grow at a 7.9% compound annual growth rate between 2024 and 2032, reaching a value of around USD 52.37 billion by 2032.
“Understanding the cultural and operational differences in Latin America is crucial to our success,” said Julian Arcila. “We are not just transplanting our US operations to Mexico, but adapting to the local market, focusing on the importance of personal relationships, targeted communications, and customer service. Our flexibility and commitment to understanding the unique needs of the region will set us apart.”
The area also already has a number of digital signage hardware providers. But Arcila believes the company’s value proposition differentiates them in the market.
Creative Realities plans to further establish partnerships and on-the-ground teams in Mexico to solidify its presence. Initial proof-of-concept projects with customers having over 3,000 locations are already in the pipeline. The company aims to follow its vertical strengths in the U.S., adapting them to meet the unique needs of the Latin American market.
This move follows Creative Realities’ expansion into the EMEA marketplace.