For Salespeople in OOH
Cohoot is the anonymous forum for media salespeople. Thousands of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies.
Discussions are very active and full of Opportunities this Week. Let’s jump in and discover the hottest topics from the week here …
Building New OOH Locations – Work with Your City
Cohort @Sixth Helping is asking about the best way to get the city on your team for building out new locations. The advice given by our esteemed Cohorts here can be applied to many situations. Take a look. Full Thread Here>>>
California Vaping
Our Cohort @Profile Screen is asking if anyone has a good contact for the anti-vape campaign in California, Flavors Hook Kids. Check the thread for a government contact. This same campaign has run in New York and DC as well, but may have different agencies in different states. Full Thread Here>>>
Looking For Texas Grocer Intel
Question for the Channel, says @Rome Liver. Looking for who handles HEB, a supermarket chain in Texas, and/or Favor Delivery ad placement. Find the agency and a contact herein. Full Thread Here>>>
Packaged Food Making a Comeback
We had a Monday-morning weigh in on two brands that have thrived during Covid19 quarantines, Kellogg and Heinz-Kraft. Both have benefited from the “pantry-loading” phenomenon, where customers bought more prepackaged food than normal, anticipating a long stay at home. Will it continue? We shall see. Full Thread Here>>>
It’s on Discount For A Reason
Damned foliage: Who is handling Carvana OOH these days? Was driving on 75 south outside of Knoxville and there were four bulletins in a 2-mile stretch and they all had major tree obstructions. I only recognized them as Carvana from the teal background. Seemed like a mistake, but saw two more units later that were also only partially visible and within eyeshot of each other. Full Thread Here>>>
Any Inroads At BSSP?
From earlier last week: Cohort @Desktop Mother is asking if anyone has any luck with ad agency Butler, Shine, Stern & Partners of Sausalito, which is right over the Golden Gate Bridge from San Francisco. She said she has struggled to make any headway with them over the last five years. BSSP recently created the #Fauciart campaign featuring Dr. Anthony Fauci, the top Covid19 advisor to the White House. Full Thread Here>>>
Times Square and LAX Spaces Wanted
Cohort @Fotos Smile says a client (Ministry of Tourism) is planning their 2021 ad campaigns, looking to advertise in Times Square and in and around Los Angeles International Airport. Anyone have access to DOOH and traditional billboards at these locations? I am also open to digital trucks and taxi wraps. Please DM me. Thanks! Full Thread Here>>>
Richards Group and RFPs
In dealing with the Richards Group – did anyone get feedback on the MD Anderson or Choctaw RFPs yet? Full Thread Here>>>
Sales Strategy
What do you think of this column in Ad Exchanger posted by Cohort @Insert Avatar, who is concerned about the message this sends about OOH? “Is this the story-line we want to be broadcasting, that rates are 70 to 80 percent off?” Full Thread Here>>>
Southern Kiosk Screen Partners
We have an offer here from Cohort @Tech Reader, who is launching a new DOOH kiosk network in Miami and Austin. Looking for partners that might want to test our screens and reach. Anyone interested in doing some test campaigns on behalf of your clients? Full Thread Here>>>
Can You Help with These Questions?
Looking for any contacts for OOH/DOOH for BetMGM Colorado. Full Thread Here>>>
Does anyone know who is handling the buying for Oak & Eden Bourbon? Full Thread Here>>>
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Or contact Bill at BillBoard@OOHToday.com and he may provide you with an invite code.